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UEU » Undergraduate Theses » Public Relation Posted by [email protected] at 27/01/2020 15:20:22 • 667 Views
PENGARUH DAYA TARIK LABEL HALAL PADA MAKANAN MIE INSTAN TERHADAP KEPUTUSAN PEMBELIAN MAHASISWA AKUNTANSI ANGKATAN 2017 UNIVERSITAS GUNADARMA KARAWACICreated by :
Lulu Nur Rahmayanti ( 201552005 )
Subject: | PEMASARAN PELAJAR FATWA | Alt. Subject : | MARKETING STUDENT FATWA | Keyword: | DAYA TARIK KEPUTUSAN PEMBELIAN LABEL HALAL |
Description:
Skripsi ini menggunakan penelitian kuantitatif melalui metode survey kepada mahasiswa Universitas Gunadarma mengenai pengaruh daya Tarik label halal terhadap keputusan pembelian mie instan. Dalam membuktikan dan mengalisis hal tersebut, maka digunakan analisis regresi linier sederhana dengan uji t. Jumlah sampel dalam penelitian ini sebanyak 78 mahasiswa penentuan sampel menggunakan teknik Accidental Sampling karena Accidental Sampling merupakan siapa saja secara kebetulan bertemu dengan peneliti dapat digunakan sebagai sampel. Teknik pengumpulan data dengan memberi kuesioner pada mahasiswa Universitas Gunadarma. Pengujian analisis data menggunakan uji validitas, reliabilitas, korelasi,regresi, hipotesis dan mean. Hasil dari penelitian ini menyatakan bahwa ada pengaruh yang segnifikan antara pengaruh daya Tarik label halal terhadap keputusan pembelian. Hubungan pengaruh daya tarik label halal terhadap keputusan pembelian dengan hasil r = 0,661 dan dapat disimpulkan hubungan Pengaruh daya tarik label halal terhadap keputusan pembelian, yang mengandung pengertian bahwa ada pengaruh antara variabel daya tarik label halal (variabel bebas) terhadap variabel keputusan pembelian (variabel terikat) sebesar 0,437.
Contributor | : |
- Drs.Dani Vardiansyah Noor,M.Si
| Date Create | : | 27/01/2020 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-201552005_ | Collection ID | : | 201552005_ |
Source : Undergraduate Theses of Public Relation
Relation Collection: Fakultas Ilmu Komunikasi
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @Perpustakaan Universitas Esa Unggul 2020
Publication URL : https://digilib.esaunggul.ac.id/pengaruh-daya-tarik-label-halal-pada-makanan-mie-instan-terhadap-keputusan-pembelian-mahasiswa-akuntansi-angkatan-2017-universitas-gunadarma-karawaci-14381.html
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UEU-Undergraduate-14381-COVER.Image.Marked.pdf - 132 KB UEU-Undergraduate-14381-PERNYATAAN KEASLIAN.Image.Marked.pdf - 368 KB UEU-Undergraduate-14381-PENGESAHAN.Image.Marked.pdf - 409 KB UEU-Undergraduate-14381-PERSETUJUAN SIDANG.Image.Marked.pdf - 342 KB UEU-Undergraduate-14381-ABSTRAK.Image.Marked.pdf - 258 KB UEU-Undergraduate-14381-ABSTRACT.Image.Marked.pdf - 259 KB UEU-Undergraduate-14381-UCAPAN TERIMA KASIH.Image.Marked.pdf - 367 KB UEU-Undergraduate-14381-DAFTAR ISI.Image.Marked.pdf - 273 KB UEU-Undergraduate-14381-DAFTAR TABEL.Image.Marked.pdf - 262 KB UEU-Undergraduate-14381-DAFTAR BAGAN.Image.Marked.pdf - 254 KB UEU-Undergraduate-14381-DAFTAR RUMUS.Image.Marked.pdf - 255 KB UEU-Undergraduate-14381-DAFTAR PUSTAKA.Image.Marked.pdf - 417 KB UEU-Undergraduate-14381-LAMPIRAN.Image.Marked.pdf - 476 KB UEU-Undergraduate-14381-BABI.Image.Marked.pdf - 402 KB
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